Long-tail keywords are the wave of the future. Not only does Google favor sites that utilize them, but you can use them to break into untapped markets. Everyone from freelancers to small business owners will need to understand these keywords in 2018. Find out the best ways to find the right long-tail keywords for your website.
1. Google Keyword Planner
The Google Keyword Planner is an oldie but a goodie. It should be the first stop for your long-tail keyword strategy. Simply go to the planner, plug in your desired keyword and press long-tail keywords.
2. Natural-Language Keywords
Google has announced that keywords optimized for voice assistants will rank higher. This means that you'll need to optimize your SEO for the way people naturally speak. Long-tail keywords are the best way to do this, as people naturally ask questions in long sentences--rather than short, choppy buzzwords.
3. Competitor Analysis
The best part about SEO is that you don't need to reinvent the wheel to find keywords; you can simply take ideas from your competitors'. Use a tool like SEMrush to find out what long-tail keywords your competitors are targeting. Choose ones that your competitors don't rank very high and create quality content around them. You’ll be ranking better than them in no time.
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4. Low-Volume Keywords
Take advantage of low-competition keywords. These are the keywords that aren't utilized on many blogs. They often don't have a high traffic rate. Yet, you'll have the market on these words if you can incorporate them into your web pages efficiently.
5. Answer the Public
Answer the Public is a great way to find Q&A long-tail keywords. All you need to do is plug in your keyword and press the button, and you'll get dozens of long-tail words that related to your desired keyword. The main difference with this site is that all the keywords are in question form--which makes for great FAQ or Q&A pages.
6. Google Suggest
Google Suggest is one of the easiest ways to find keywords. You don't need any special apps or subscriptions to find them either. All you need to do is start typing your desired keyword into the Google search bar to see what long-tail suggestions pop up. Google will already have them formatted in natural speech for you.
Using these tips and tools, you will find it easy to upgrade your SEO strategy using the long-tail keywords that make sense for your business.
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