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General Assembly #OffCampus: Break into Digital Marketing

  • Workbar Cambridge 45 Prospect Street Cambridge, MA, 02139 United States (map)

General Assembly is going #OffCampus. At this event, we discuss the digital marketing landscape, who makes a good digital marketer, and how you can transition into the field.

Why it Matters:
In the always-on always-connected world, the demand for digital marketing skills is greater than ever. To grow strong companies and organizations marketers must understand critical elements of digital marketing - such as brand building, channel strategy, community development, social media, and paid ads.

What You’ll Take Away:
Learn how digital marketing (and the different career opportunities) fit within a broader marketing framework. Discover what opportunities exist in digital marketing and how to break in. Review key concepts and the tools of the trade. Identify helpful resources to use to further marketing knowledge and career development