How to Make Your Business Appear More Human to Your Audience on Social Media
By Sheza Gary
When it comes to social media, many businesses shoot themselves in the foot because of their poor efforts when interacting with their audiences. It seems that today, businesses would rather take advantage of plugins and tools to try and automate their brand on social media rather than show their audience who they truly are. What happens when this happens? They end up regretting it when their audience stops interacting with them.
Social media plays a vital role in the successful running of businesses these days, so it’s crucial you make your business appear as human as possible. To achieve that, consider the following points and you’ll find your audience will make a bigger effort to interact with your business.
Tell Your Story
We don’t all have fascinating stories to tell like the co-founders of Google. Larry Page and Sergey Brin started their billionaire enterprise from a small garage, and the rest is history.
But, your audience will want to know what you’re all about, which means they want to get to know the person that started the business as well as about the business itself. By telling your businesses story, whether it is exciting or not, makes a business look more human.
Show Your Face
Appearing human to your audience is an effective way to keep them engaged. You don’t have to look like Brad Pitt or Megan Fox, you just need to show your face so your audience can who is behind the business.
Usually, it’s the CEO of a business that is the face of a business, but showing your employees is another way to show your audience you’re all human.
Show Off Your Employees on Social Media
Your audience wants to see the human side of your business, so there’s no reason why you shouldn’t post the odd snap on social media of you and your employees having a laugh in the office, or even develop a campaign featuring bios of your staff.
Tai Lopez is a famous investor and advisor to multi-million dollar businesses. He advises to try to be professional but with a personal image.
Engage with Your Audience
Social Media is great to tell the world about all that your business is doing, but are you engaging with your audience? If they interact with you, try and spend a few minutes out of your day to reply to the messages, or get one of your employees to regularly engage with the audience.
You’re not going to be able to interact with everyone every day, but if you just spend a few minutes each day interacting with your customers, it will mean the difference between customer retention and acquisition and customers going someplace else. Tag your followers and reply to messages. Show your followers you want to spend time out of your day to listen to what they’ve got to say.
Appearing more human has given businesses around the world much more success when it comes to social media. See if you can grow your business by interacting with your audience on social media. Let us know in the comments how it works for your bottom line!
*This post first appeared on TalentCulture.