Kick-off Summer With Workbar at Boston TechJam
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Join us at Boston City on June 14

Ready to kick-off summer with a fun party featuring some of the coolest companies in Boston? Then you cannot miss TechJam! This Thursday, June 14 Workbar will be participating at the at the sixth annual Boston TechJam at City Hall Plaza between 4 and 9 pm ET! Join us and more than 7,000 other techies to have some fun – and network while you’re at it! 

Boston TechJam is a yearly celebration of the technology ecosystem and culture of New England and Boston-area entrepreneurs, startups, established tech companies, venture capitalists, non-profit organizations and students. Alongside Workbar, some of the participants include Spotify, Amazon, Wayfair, Chewy, Cengage, Hopper, LevelUp, Zipcar,  Aetna and more!

The event is part block party, part tech showcase. There will be live bands, food trucks, games, as well as appearances from past and present tech leaders. Oh, and Jack’s Abby and Downeast Cider are on site for those over the age of 21!

So, come by our booth in the Be Innovative Village where you can learn more about the Workbar life, what our company is like and the open positions we are looking to fill. We’ll also have a prize wheel, special swag and other surprises, so make sure to swing by!

Boston is THE place to grow a tech business. Let's show the world how fun it can be! 

Make sure you follow us on Twitter and Instagram for exclusive Workbar TechJam content. Learn more and register @ www.bostontechjam.com and spread the word using #BTJ2018!

Workbar Hosts Marketing Panel With Experts from Drift, Yelp, Netflix and Alignable.com

Photos by Workbar Member Sooz

Owning a business, no matter what size, is no easy task. With plenty of responsibilities and not always a lot of resources, entrepreneurs looking to build a thriving business often face tremendous obstacles and can feel overwhelmed.

Fortunately, with new trends in local marketing and free digital tools and platform to network, build community and reach their audience, small business owners now have a shot at competing with larger companies and developing a marketing plan that works for their goals.

This very topic inspired Workbar’s latest Speaker Series Event “The New Age of Localized Marketing”, held at the Cambridge coworking space. During the event, business owners and marketers gathered to hear valuable marketing hacks and tips to leverage, courtesy of a panel of experts coming from diverse industries and backgrounds.

 Business owners and marketers gathered at Workbar Cambridge for a Speaker Series panel on localized marketing on May 24, 2018. Photo by Sooz.

Business owners and marketers gathered at Workbar Cambridge for a Speaker Series panel on localized marketing on May 24, 2018. Photo by Sooz.

Full House, Diverse Panel

Congregating around 100 attendees, the panel moderated by VentureFizz editor Colin Barry featured Drift’s Daniel Murphy, Yelp’s Director of Marketing and the company’s only Boston-based staff member Damien Smith, Armandina Cueva, a Global Marketing Operations Producer at Netflix, and Eric Grove, cofounder of social media platform for local businesses Alignable.

Boston’s Unique Small Business Environment

Known for centuries as a hub for top-of-the-line higher education, the Boston small business and startup community has developed a similar reputation in the recent years. With highly-trained talent and plenty of resources in the form of incubators, mentors, digital tools, panels and workshops, Boston proves to be a special location to start a business.

What makes Boston unique is the experiential marketing opportunities you are given. You’re not only selling a product or service, you are selling an experience. Boston is full of these cool little pockets like JP [Jamaica Plain], Somerville, Cambridge; it’s full of great experiences small business can leverage.
— Damien Smith, Yelp
Our demographic in Boston are early adopters. Here, people are always ready to align with the latest technologies, more than in order places. That makes the business environment in this city unique.
— Daniel Murphy, Drift

Building Connections with Other Small Businesses

During the event, the panelists focused on providing general advice that can prove valuable to local businesses in a variety of industries, and one of the most import tips was devoting time to build connections with other small business owners. Those connections, from a simple introduction and business card exchange to a joint digital marketing campaign, can turn things around in a local ecosystem.

Eric Groves’s platform Alignable does just that – giving small business owners the opportunity to create profiles, send referrals and establish connections with other owners in the area. For him, community and collaboration, instead of fierce competition, have proven to be help local businesses succeed.

It’s very simple to break the ice if you’re genuine. You can connect with other small business owners by literally crossing the street to say hi. That interaction might turn into partnerships, and you are becoming part of a connected community
— Eric Groves
I’ve worked in a lot of places where the marketing budget was very small. In these cases, building partnerships is key. Start doing joint campaigns with other local businesses, promote your products and share your customers.
— Armandina Cueva, Netflix
 Networking, note-taking and rich conversation among the panel attendees.  Photo by Sooz.

Networking, note-taking and rich conversation among the panel attendees. 
Photo by Sooz.

Should Small Businesses Have an Online Presence?  

When talking about the importance of a business’s digital footprint, the panelists offered insightful contributions to help owners determine how much time and effort to devote to creating a website, building social media profiles and interacting with customers online.

Yelp’s Damien Smith shared that if a business has customers who are predominantly active online, then the business must have a solid presence.

Having a business is like being on an island. If the island gives you everything you need, you don’t need a boat, but it’s a good idea to have one. It’s the same with a website. Always a good idea to have one.
— Damien Smith, Yelp

Touching upon the close relationship consumers have with technology, Armandina Cueva explained it is likely for a business to lose credibility in front of certain audiences it if does not have some kind of online presence.


Hiring for Diversity in the Tech Industry

Elaborating on the connection between race and professional success, panelist Stephanie Castaños, a Relations Manager at Resilient Coders, shared that while organizations like hers, that help folks gain professional skills to enter the workforce, the power to change how society operates around race and income ultimately lays in the hiring businesses.

These days we are always googling things, we always want to know more about the businesses trying to connect with us. If you don’t have a website, some users will start questioning the authenticity of the business.
— Armandina Cueva, Netflix

The Value of Reviews and Word of Mouth

Additionally to having a website and social media profiles, another key pillar to digital presence for small businesses is managing online customer reviews. For Yelp’s Damien Smith, reviews, even negative ones, give businesses the opportunity to connect with their clients directly and show that they care about the feedback they are getting.

Moreover, he reported that Yelp users often edit negative reviews to add more stars after a business has responded to them.

If you engage in the conversation, you get closer to your customers. Even the ones who did not have the best experience will appreciate that you take time to acknowledge their concerns. Always interact, never ignore.
— Damien Smith, Yelp
Starting a conversation with your followers is much more valuable than seeking a specific open or click rate. If you are not learning from the people who are interested in your business, how are you going to become a better marketer?
— Daniel Murphy, Drift

And on the other hand, small business benefit every day from referrals and word of mouth. The four panelists agreed that for businesses to get loyal customers, who become ambassadors of their brand, good customer service and authenticity are crucial.

Mistakes Small Businesses Should Avoid

To close the discussion, the panelist shared advice on how small business owners can avoid common, easy-to-fix mistakes.

 Workbar's monthly Speaker Series event brought in top marketers from Drift, Yelp, Netflix and Alignable. VentureFizz's editor Colin Barry moderated the discussion. 

Workbar's monthly Speaker Series event brought in top marketers from Drift, Yelp, Netflix and Alignable. VentureFizz's editor Colin Barry moderated the discussion. 

Business owners often make the mistake of thinking marketing is sales. Marketing your business and having people love your brand is a long-term process. It doesn’t always translates into immediate sales, yet it’s very valuable.
— Armandina Cueva, Netflix
Incentivizing reviews online is always bad. Trying to force or speed up the process of people talking about your business will fire back. It’s a process that should happen naturally.
— Damien Smith, Yelp
A big mistake businesses make is thinking digital is all what matters. Just because I spend 8-10 hours/day in front of a screen it doesn’t mean that content is what resonates most. I keep talking about this ad I saw in a magazine.
— Daniel Murphy, Drift

As intimidating as starting your own business can be, entrepreneurs who decide to pursue this venture always learn valuable lessons along the way – the most important one, perhaps, that no one has all the answers, and that seeking advice, building a supportive community and adapting a trial-and-error approach can lead to greatness.


Workbar Speaker Series is a monthly event that connects local innovators and leaders in the Boston community and offers an interactive space for discussion, conversation and networking. With different topics and speakers each session, the event looks inspire attendees with insightful contributions and to create a positive footprint in the innovation scene.

Join us this June 28th for our next Speaker Series Panel: Exploring Blockchain.

Workbar Partners with Accelerate, Wentworth Innovation + Entrepreneurship Center
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BOSTON - Accelerate, Wentworth Innovation + Entrepreneurship Center today announced a partnership with Workbar that allows Accelerate students the chance to immerse themselves into one of Boston's premier coworking communities and to propel their startup ideas forward. During this one-year pilot program, Accelerate students will have access to Workbar Back Bay's facilities, its member community and will be able to explore co-op opportunities with Workbar member organizations, among other benefits.

"This pilot installs a deliberate bridge from the educational community to the innovation/startup ecosystem in Boston and places Accelerate students into an environment where they see entrepreneurs in action," said Monique Fuchs, associate vice president of innovation + entrepreneurship at Wentworth Institute of Technology. "We are thrilled to have Workbar as Accelerate's first coworking partner and can't wait for our students to expand their networks, find potential mentors and advisors, get involved with member companies, and continue to build their entrepreneurial mindset and skills."

Additionally, Workbar will provide Accelerate with state-of-the-art meeting/event space to host programs such as HotSeat and PitchRound events, where student teams pitch their startup ideas to mentors and judges to receive advice, feedback and possible funding. Workbar will also host Accelerate ThinkTanks, such as the recent "Future of Our Cities | Converging Generations" ThinkTank. The event convened industry thought leaders, Wentworth students and faculty across disciplines to explore future societal challenges that cities will be facing.

"We're excited to welcome Wentworth Accelerate's young innovators to the Workbar community," said Devin Cole, Head of Community at Workbar. "As entrepreneurs ourselves, we know a strong ecosystem is all-important, creating opportunities for support, mentorship, beta testing, funding and new customers. By integrating Accelerate students into the Workbar community, Accelerate has put them in the best possible position to succeed, while also enriching our community with new ideas and energy."

The pilot program also includes mentorship and Workbar programming for Accelerate students, classes taught by Wentworth faculty that are open to members and a 10% membership discount for alumni.

"As businesses increasingly place a priority on experiential education, this pilot program between Accelerate and Workbar will catalyze the development of 'work ready' graduates that employers have come to expect from Wentworth students," said David Mareira, Wentworth Institute of Technology's Executive in Residence of Business Management.

 

ABOUT ACCELERATE, WENTWORTH INNOVATION + ENTREPRENEURSHIP CENTER

Accelerate, Wentworth Innovation + Entrepreneurship Center, was formed in May 2012 to build innovative thinking and entrepreneurial confidence among students impacting their career choices and success. The mission of the center is to prepare students with critical competencies for today's competitive work environment. The center's focus on experiential learning allows students to gain experience in idea iteration, prototyping, building confidence by taking risks with small projects and big ideas, see the bigger picture and solve real-world problems. The center promotes interdisciplinary collaboration and intentional networking among students, alumni, industry, and the Boston community. To learn more, visit http://www.wit.edu/accelerate/

ABOUT WORKBAR

Workbar is Boston's original coworking space, with eight locations throughout Greater Boston, including South StationCambridgeSomervilleDanversNorwoodBrighton, and Arlington and partnerships with 12 more coworking sites across the state. The network of shared workspaces offers a "hub-and-spoke" system for people whose work takes them all over the region. Workbar caters to small businesses, freelancers, entrepreneurs, startups, and corporate clients with remote teams looking for an affordable, flexible place to work and to meet with clients and other like-minded professionals. With professionally-managed space and top-tier office amenities, Workbar coworking spaces are built with the connections needed to inspire, provoke, and ignite productivity and passion.

Social Innovators Come to Cambridge for Workbar Speaker Series Panel Moderated by Tito Jackson

Photos by Workbar Member Sooz

Anyone who has explored the business scene in Boston knows the city enjoys many features that make success more achievable for entrepreneurs, such as great talent coming from some of the world’s best universities, plenty of capital and willing investors and a progressive local government that supports innovation initiatives.

However, even in a city where the innovation scene is growing and evolving every day, a number of social issues are threatening progress and jeopardizing the positive impact the startup and tech world have had on the local communities.

 Tito Jackson moderates a panel featuring Justin Kang, Cullen Schwartz, Stephanie Castaños and Trish Fontanilla at Workbar Cambridge on Wednesday, April 25th. Photo by Sooz.

Tito Jackson moderates a panel featuring Justin Kang, Cullen Schwartz, Stephanie Castaños and Trish Fontanilla at Workbar Cambridge on Wednesday, April 25th. Photo by Sooz.

Rich Conversation on Social Innovation

During an interactive discussion at Workbar Cambridge moderated by former Boston City Councilor Tito Jackson, panelists Justin Kang (Greater Boston Chamber of Commerce and City Awake), Cullen Schwartz (co-founder of DoneGood), Stephanie Castaños (Resilient Coders) and Trish Fontanilla (community organizer) tackled topics related to race, gender, diversity and inclusion in Boston.

Coming from diverse backgrounds and industries, the panelists shared their experience navigating Boston’s startup community and provided insight on how entrepreneurs can use business and non-profit work to build stronger, more inclusive communities.

One of my mentors once told me ‘You need to learn how to use business for social good’ and I believe it, it’s really important for organizations to find the intersection between being successful and being socially engaged.
— Stephanie Castaños

Changing Boston’s Reputation Around Race

While an attractive city for students and professionals because of its thriving business environment and famous academic institutions, Boston is also a destination that presents challenges to people of color. Speaking about Boston’s talent retention among millenials, Justin Kang explained that one of the top reasons why young people leave the city is because of its reputation of being racist.

The biggest challenge to social and civic innovation in this city is the negative reputation of Boston around race. It’s something that is affecting the brand of the city, it’s affecting business and it’s keeping us from moving forward.
— Justin Kang

Pay Disparity Hurting Minorities  

Speaking about the challenges facing minorities in the workforce in Boston, moderator Tito Jackson noted that the pay disparity between residents of the Back Bay neighborhood, historically one of the wealthiest in the city, and Roxubury, a predominantly African American and Latino neighborhood, is directly impacting people’s health.

Roxbury and Back Bay are about two miles apart. Life expectancy in Back Bay is almost 92. In Roxbury, it’s 59. That is lower than life expectancy in Congo and some other countries in Africa.
— Tito Jackson
 Former Boston City Councilor Tito Jackson speaks with a member of the audience before the panel. Photo by Sooz.

Former Boston City Councilor Tito Jackson speaks with a member of the audience before the panel.
Photo by Sooz.

The statistic supports the idea that underserved communities in Boston are yet to benefit from the city’s thriving tech and startup environment. However, there are local organizations working diligently to close the gap and help minorities gain professional development and grow their income. A great example: Resilient Coders, a non-profit that teaches people of color how to code and helps them find internships and apprenticeships in tech companies.


Hiring for Diversity in the Tech Industry

Elaborating on the connection between race and professional success, panelist Stephanie Castaños, a Relations Manager at Resilient Coders, shared that while organizations like hers, that help folks gain professional skills to enter the workforce, the power to change how society operates around race and income ultimately lays in the hiring businesses.

If you have a company, it doesn’t end with hiring a diverse team, if you hire a person of color, a woman, you now have to offer opportunities to help them become leaders, to advance their career and potentially earn more money.
— Stephanie Castaños

Advice to Aspiring Social Innovators and Entrepreneurs

When asked what makes a good social innovator, the panelists agreed that caring about the issue you are a trying to solve with your business should be priority number one, and that in order to fix a social problem, one needs to be ready to fully commit.  

Starting something is really hard. Entrepreneurs struggle all the time. What keeps us going is the idea that what we are doing is the single most important thing in the world. So you need to make sure you find that thing.
— Cullen Schwartz
Social media is great for sharing ideas, but for me, the really important thing to reach progress is to show up for the cause. You can’t think that you clicked ‘retweet’ and your work is done. Today we are seeing marches and protests and people actually committing and showing up to fight for change.
— Trish Fontanilla
The most important traits in entrepreneurship and social innovation are humility and empathy.
— Justin Kang

Workbar Speaker Series is a monthly event that connects local innovators and leaders in the Boston community and offers an interactive space for discussion, conversation and networking. With different topics and speakers each session, the event looks inspire attendees with insightful contributions and to create a positive footprint in the innovation scene.

Join us this May 24th for a Speaker Series Panel on The New Age of Localized Marketing.

Workbar Awarded Prestigious WELL Certification
 

Workbar’s newest location in Boston officially awarded WELL Certification by IWBI ; first coworking space to receive this designation

 BOSTON, MA (April 23, 2018) – Workbar, a Massachusetts-based coworking and office space company announced today that its newest workspace in Boston’s Back Bay, designed by Analogue Studio, has been awarded WELL Certification by the International WELL Building Institute.

The distinction was awarded through IWBI’s WELL Building Standard (WELL), which is the premier building standard to focus on enhancing people’s health and wellness through the buildings where people live, work and play. The 11,000-square foot space can accommodate up to 300 coworking members and features Workbar’s signature neighborhoods designed to meet the needs of different work styles.

 

Photos by Anton Grassl

 

“Workbar’s vision of the ideal coworking space goes far beyond providing cool furniture, advanced tech, and free snacks. We create environments in which individuals and businesses forge healthy, productive, and innovative communities where people connect and great things happen. Earning this WELL certification is the culmination of our efforts to provide an unparalleled coworking experience.” - Bill Jacobson, CEO of Workbar.

"Analogue Studio’s workspace design is driven by the belief that thoughtful, holistic design can advance human well-being and productivity. This approach to designing the complete experience is what attracted Workbar to us in 2012 when our partnership began," said Vince Pan, Founder and Principal of Analogue Studio. "Since then, Workbar and Analogue Studio have collaborated to create a member experience that is focused on taking care of people and enriching their lives rather than securing investment or chasing design trends. This core value drives every design decision and aligns closely with WELL standards - making the adoption of WELL a natural fit."

Created through seven years of rigorous research and development working with leading physicians, scientists, and industry professionals, the WELL Building Standard is a performance-based certification system that marries best practices in design and construction with evidence-based scientific research. Workbar Back Bay earned the distinction based on seven categories of building performance— Air, Water, Light, Nourishment, Fitness, Comfort and Mind —and achieved a Silver level rating.

Project features that helped Workbar Back Bay achieve its WELL Certified Silver Rating include:                                                                   

  • Cutting-Edge Smart-Lighting Systems
  • WELL-managed energy efficiency and water conservation
  • Smart heating and cooling sensors that adjust room temperatures based upon the number of occupants in the room
  • Healthy materials, finishes and furniture with little to no Volatile Organic Compounds
  • Ultra-modern construction pollution management systems
  • Water filtration system
  • Environmentally-safe cleaning products

“As a coworking space, Workbar is dedicated to creating motivational and productive work environments," says IWBI Chairman and CEO Rick Fedrizzi. "Its achievement of WELL Certification in Boston's Back Bay office has deepened Workbar's commitment to productivity and growth, promoting the health and well-being of all of its clients."

Steps from Boston’s Public Garden and Newbury Street, Workbar Back Bay offers offers a functional neighborhood-style open plan design, ten private offices, ten phone rooms, nine conference rooms, a Café, multiple breakout meeting spaces, a podcast recording room, and free access to the location’s gym.In partnership with Analogue Studio, Osram, and Equity Office, Workbar Back Bay incorporates wellness features into seven concepts: air, mind, water, nourishment, light, fitness, and comfort.

WELL is grounded in a body of evidence-based research that explores the connection between the buildings where we spend approximately 90 percent of our time, and the health and wellness impacts on us as occupants of these buildings. To be awarded WELL Certification by IWBI, Workbar Back Bay underwent rigorous testing and a final evaluation carried out by Green Business Certification Inc. (GBCI), which is the third-party certification body for WELL, to ensure it met all WELL Certified Silver performance requirements.

 

Tour Workbar Back Bay

 

 
 

About Workbar:
Workbar is Boston's original coworking space, with eight existing locations throughout Greater Boston, including Back Bay, South Station, Cambridge, Somerville, Danvers, Norwood, Brighton and Arlington, and partnerships with 12 more coworking sites across the state. The network of shared workspaces offers a “hub-and-spoke” system for people whose work takes them all over the region. Workbar caters to small businesses, freelancers, entrepreneurs, startups, and corporate clients with remote teams looking for an affordable, flexible place to work and to meet with clients and other like-minded professionals. With professionally managed space and top-tier office amenities, Workbar coworking spaces are built with the connections needed to inspire, provoke, and ignite productivity and passion.

About Analogue Studio:
Analogue Studio creates experiences that foster innovation, learning, and culture. We are an interdisciplinary studio that believes all forms of design have the power to solve problems and unleash possibility. Our projects are more than the solutions we develop; they are the relationships we build. We are fortunate to work with leading innovators, educators, and tastemakers to bring their ideas to life – and we are just as proud of the award-winning workplaces, campus centers, and restaurants that we have designed as we are of the brands, products, and graphics that we have created.

Workbar Press Inquiries:

Please Email: Press@Workbar.com

 
4 Proven Strategies to Recruit Your Future Millennial Staff Via Social Media
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From growing your business to hiring new staff, social media is a tool you can utilize if you know the right strategies.

Employing social media is key to finding today's best talent, because studies show that 86 percent of working people now use it to look for their next job. If you are looking for talented Millennials, social media platforms are where they are every day. But how do you effectively reach and recruit them?

Here's what you need to know about this new and constantly changing market in order to manage your hiring strategies better.

1. Be "Legit"

Don't try to have a cool persona online -- Millennials are good at spotting fakes. In this day and age, authenticity is what will attract them. Just ensure that your company culture is something worth sharing. You don't necessarily need to have a "fun" workplace, but you can highlight other things that they place priority on. For example, flexible hours will appeal to millennials who want to have an ideal work-life balance.

2. Use the Platforms They Are Already On

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You are more likely to find Millennials on Snapchat or Instagram rather than LinkedIn. Instagram stories are forecast to become huge in 2018, so create your hiring strategy around a plan that will catch their attention there. It's important that your hiring ad is clear. Always include important info, the HR contacts and an easy way to connect with your company.

3. Make Use of Facebook's Targeted Ads

Facebook was once just a social playground for the digitally connected. Now, more professionals are using it to grow their businesses. That's why more than 54 percent of recruiters look there when hiring. You can utilize the Targeted Ads feature, and the fees are a drop in the bucket compared to commercial advertising rates. Besides being cost-effective, you can fine-tune your audience to be exactly the kind of Millennials you need to target. For example, you can find those within a specified distance range or ones with relevant skills and interests.

4. Use Appealing Visuals

Many Millennials love video, memes and animated infographics. You can use a simple yet attractively designed poster as a clear advertisement for potential candidates. If you have current employees who can share your hiring ad within their social circles as well, this will be appealing.

With their new economic leverage and digital competence, the younger generation is proving they can be great assets to the companies they work with. And with technology at our fingertips, it's never been easier to hire the right people.

 

Lower Your Costs Using a Coworking Space for Your Next Hire
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In the past, having a business usually meant having an office. A lease on commercial real estate was a huge expense and a barrier to entry. The cost of having a private office at a suitable location affected every business decision from hiring to product development. But traditional offices are the the only option when considering a workspace anymore.

Disrupting the system

Business models have changed and with them, the workplace has changed. Operating with a distributed workforce, across town or across time zones, is the new normal. That's why so many businesses from all sizes and entrepreneurs have turned to low-cost, low-commitment coworking spaces to significantly reduce their costs and allow more revenue to pass through into profits.

Professionalism On-Demand

Coworking spaces open up cash flow by costing much less than a traditional lease for a private office and free business owners from the costs of dealing with a real estate company.

Placing new employees in a coworking space also allows you to be more flexible. You can grow at your own pace when you have the freedom to scale up or down operations as needed. Additional cost savings come from not having to pay for utilities, wifi, printer maintenance, coffee, as these are all included in the fee you pay to place your employees in a coworking space.


Interested in Coworking in the Boston Area?


A collaborative space to grow

As a part of the larger trend of sharing economies, coworking spaces allow everyone to split the costs of higher quality materials. Business owners get to allocate rent expense over to profits or reinvestment in the business. Meanwhile, workers get to work more productively while interacting with professionals from other companies, attending free events at the space and building meaningful relations.

So, in the end, it's not just about the cost savings. Coworking spaces attract a community of like-minded workers where collaborations thrive and new connections are made daily. Think of it as a permanent innovation incubator, where the enterprises of tomorrow are born and serendipity is a way of life.

Options for All Work Styles and Budgets

The coworking trend has grown and evolved significantly in the recent years. Coworking no longer no longer means solo-entrepreneurs sharing desks and good wifi at an communal office. Today, coworking spaces offer business solutions designed to assess a variety of needs – from private offices for small teams within a shared location to dedicated desks that can only be used by the owning member. And because of this flexibly of services organizations of all sizes – from startups to Fortune 500 companies – are moving towards coworking as an option to lower cost of operations and provide additional perks to its employees. 

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Prime Locations around Boston

Coworking spaces also offer workers the possibility of having a desk at a prime location in a city. Your next hire could have a prime address at the center of everything in downtown Boston with a desk at Workbar Back Bay at an affordable rate. They will even enjoy awesome views and all the business necessities from free office supplies to bottomless mugs of coffee. Or they could be based closer to the intellectual center between Harvard and MIT in Workbar Cambridge.

Level Up

If you are looking to explore how coworking can contribute to the success of your business while reducing your operating costs, contact Workbar to find out more about coworking locations, membership options and perks.

Workbar’s New Broker Partnership Program Offers Completely Customizable Workspace Solutions for Companies of All Sizes
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Workbar, Boston’s coworking space trailblazer, has introduced a Broker Partnership Program for advisors working with clients seeking flexible, nontraditional office space in the Greater Boston area. With this program, brokers can now be compensated for placing those customers at Workbar.

Open to all brokers, this program offers fully-customizable office solutions for companies of all sizes, including access to locations throughout the region in both urban and suburban markets, as well as the opportunity to participate in Boston’s innovation economy through hosting corporate meetings and events in their spaces.

Over the last decade, Workbar has been the go-to solution for an expansive network of companies ranging from early-stage startups to enterprise corporations seeking innovative workspace options for their employees.

Workbar’s “multi-access” membership model, the cornerstone of its Hub and Spoke approach, is considered an attractive selling point for companies looking to offer their employees a more flexible work routine. With a Workbar membership, companies can offer their employees the ability to access and work out of any one of their 8 locations, including meeting room time, free WiFi, exclusive member perks, and discounts.

“Flexible office space is emerging as a really popular employee amenity for companies of all sizes,” said Sarah Travers, head of business development for Workbar. “We recognize there’s no ‘one size fits all’ solution, so we’re setting the standard with completely customizable workspace solutions that can be designed to meet the very specific needs of every company we work with, from national corporations to growing startups.”


Need Office Space for Enterprise Teams?


About Workbar

Workbar is Boston's original coworking space, with eight locations throughout Greater Boston, including South Station, Cambridge, Somerville, Danvers, Norwood, Brighton, and Arlington and partnerships with 12 more coworking sites across the state. The network of shared workspaces offers a “hub-and-spoke” system for people whose work takes them all over the region. Workbar caters to small businesses, freelancers, entrepreneurs, startups, and corporate clients with remote teams looking for an affordable, flexible place to work and to meet with clients and other like-minded professionals. With professionally-managed space and top-tier office amenities, Workbar coworking spaces are built with the connections needed to inspire, provoke, and ignite productivity and passion.


Looking for Office Space for Startups?


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6 Tips on Choosing the Best Long-Tail Keywords for Your SEO Strategy
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Long-tail keywords are the wave of the future. Not only does Google favor sites that utilize them, but you can use them to break into untapped markets. Everyone from freelancers to small business owners will need to understand these keywords in 2018. Find out the best ways to find the right long-tail keywords for your website.

1. Google Keyword Planner

The Google Keyword Planner is an oldie but a goodie. It should be the first stop for your long-tail keyword strategy. Simply go to the planner, plug in your desired keyword and press long-tail keywords.

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2. Natural-Language Keywords

Google has announced that keywords optimized for voice assistants will rank higher. This means that you'll need to optimize your SEO for the way people naturally speak. Long-tail keywords are the best way to do this, as people naturally ask questions in long sentences--rather than short, choppy buzzwords.

3. Competitor Analysis

The best part about SEO is that you don't need to reinvent the wheel to find keywords; you can simply take ideas from your competitors'. Use a tool like SEMrush to find out what long-tail keywords your competitors are targeting. Choose ones that your competitors don't rank very high and create quality content around them. You’ll be ranking better than them in no time.


Want to Try Coworking to Increase Your Productivity?


4. Low-Volume Keywords

Take advantage of low-competition keywords. These are the keywords that aren't utilized on many blogs. They often don't have a high traffic rate. Yet, you'll have the market on these words if you can incorporate them into your web pages efficiently.

5. Answer the Public

Answer the Public is a great way to find Q&A long-tail keywords. All you need to do is plug in your keyword and press the button, and you'll get dozens of long-tail words that related to your desired keyword. The main difference with this site is that all the keywords are in question form--which makes for great FAQ or Q&A pages.

6. Google Suggest

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Google Suggest is one of the easiest ways to find keywords. You don't need any special apps or subscriptions to find them either. All you need to do is start typing your desired keyword into the Google search bar to see what long-tail suggestions pop up. Google will already have them formatted in natural speech for you.

Using these tips and tools, you will find it easy to upgrade your SEO strategy using the long-tail keywords that make sense for your business.


Ready to Become Part of the Club? 

Entrepreneurs Gather in Cambridge for Innovation Economy Workbar Speaker Series

The Boston innovation scene is growing and evolving each day, and entrepreneurs in all industries are adjusting to succeed in a competitive economy. This topic inspired a recent panel held at Workbar Cambridge on Feb. 22, where local investors and founders discussed the future of innovation and shared actionable advice for young entrepreneurs.  

Rich Conversation and a Full House

 The panel discussion "Thriving in Today's Innovation Economy" held at Workbar Cambridge on Feb. 22. Photo by Sooz. 

The panel discussion "Thriving in Today's Innovation Economy" held at Workbar Cambridge on Feb. 22. Photo by Sooz. 

Thriving in Today’s Innovation Economy was the first edition of Workbar’s new Speaker Series events. Moderated by Boston Business Journal technology reporter Kelly O’Brien and featuring panelists Larry Kim (CEO of MobileMonkey, Founder of WordStream), Meredith McPherron (Angel Investor/former Director of Harvard Rock Center for Entrepreneurship), Rich DiTieri (CEO of Startup Institute) and Yulkendy Valdez (Co-founder and managing partner of Project 99), the discussion dissected the most important aspects of building successful organizations.  

In front of a crowd of around 100, the 1.5-hour panel discussion provided insightful contributions about technology, leadership, diversity, inclusion and recruiting in the startup and innovation environment in Boston.  

Diversity is an Investment

Rich DiTieri of Startup Institute spoke about the importance of recruiting for long-term success and taking time to find the right talent that fits your company culture. “Sometimes you are desperate to fill roles, and you hire too quickly, you hire within your network, and that’s not always the right move,” he said.

There is economic value in diversity. It’s a big mistake to just hire people who look like me. You can lose great talent. It slows the company down. Building a good diverse team is a great long-term strategy.
— Rich DiTieri

Similarly, when speaking about talent retention in the workplace, Yulkendy Valdez of Project 99, an organization that helps companies engage with diverse talent through leadership programs, referred to the issues minorities deal with in the local business environment.

Black and latino employees are way more likely to leave a job. There is still a long way to go in terms of inclusion. If we can figure out how to build more inclusive communities where people feel like they belong, the city of Boston will be unstoppable.
— Yulkendy Valdez
 Larry Kim, Meredith McPherrom, Rich DiTieri, Yulkendy Valdez and Kelly O'Brien at Workbar Cambridge. Photo by Sooz.

Larry Kim, Meredith McPherrom, Rich DiTieri, Yulkendy Valdez and Kelly O'Brien at Workbar Cambridge. Photo by Sooz.

Founders and Joiners in the Innovation Scene  

Regarding the popularization of entrepreneurship among millenials, the panel drew on the importance of support networks and adjusting to fill a diversity of roles. For DiTieri, a problem facing the current innovation economy is that “everyone thinks they have to be a startup founder”.

While starting a company requires talent and dedication, a successful company needs the support from talented and devoted employees to grow. “A lot of people are not supposed to be founders, they are supposed to be ‘joiners’ and that’s okay,” DiTieri said.

 

Company Culture 101: Leading by Example

Founder Larry Kim, of MobileMonkey and WordSteam, spoke about small actions company CEOs and founders can take to create positive impact among their employees.

Being a startup founder is a lot like parenting. I try to lead by example - be the first there in the morning, leave later at night. You have to be really cognizant of how your actions influence the culture of the company.
— Larry Kim

When talking about talent keeping up with industry changes and adopting modern practices Kim referred to the importance of ‘learning by doing’.

“Everyone should have a side hustle, not for the money but for the continuing education. You’re not gonna outsource any of this, you’re gonna do it all yourself and you’re gonna learn,” Kim concluded. 

 

Workbar Speaker Series is a monthly event that connects local innovators and leaders in the Boston community and offers an interactive space for discussion, conversation and networking. With different topics and speakers each session, the event looks inspire attendees with insightful contributions and to create a positive footprint in the innovation scene. Join us on March 22 in Workbar Cambridge for the next edition "Breakout Discussions with Women in Business - Celebrating Women's Day".

News, FeaturedKarina Barriga
7 Ways You Can Use Social Media to Network Successfully
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Today's social media sites are much more than just an online forum for chatting with friends and family and sharing pictures and videos. They also serve as highly viable marketing and networking tools, enabling you to expand your reach, strengthen your brand and discover new possibilities for success. Learn how you can use these channels to network with other industry professionals.

1. Increasing Your Brand Visibility

Create a LinkedIn profile and actively use social media platforms in a consistent manner that engages your audience. You can continue to attract new potential customers and clients and subsequently discover new channels for networking with colleagues and other industry professionals.

2. Sharing Important News, Events and Achievements

Posting industry-related news or letting others know about an important event through social media potentially puts your information in front of thousands in seconds. Linking to press releases and new blog posts through social media also expands your reach and advances your networking capabilities.


Looking to switch up your work space?

 

3. Join Groups

Some social media platforms such as LinkedIn and Facebook let you create or join groups where like-minded individuals and industry professionals can gather together in a virtual forum. Look for groups that pertain to your industry or start your own.

4. Participate in Networking Events

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The groups you join will often have several networking events scheduled so that you can plan around your schedule and attend virtual events that appeal to you. You can also hold your own online seminars where you can deliver presentations on your topic of expertise, or hold Q&A sessions and product demos. Recording podcasts and sharing on social media is also a great way to grow your audience.

5. Blogging

Hosting a blog site is more than just simply writing a post and letting others read it. A blog is a great way to engage with your audience, and guest-blogging on other related sites lets you network with others as well as expand your reach and improve brand visibility.

6. Connect Online With Others That You Have Met

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If you've met someone at a trade show, seminar or other event and would like to continue a relationship, social media is the perfect way to do it. Through various social media platforms, you can maintain contact and possibly develop a mutually beneficial business relationship.

7. Engage & Share

Sitting back on the sidelines and observing other's posts or status updates won't get you noticed. Be sure to engage others on social media platforms, and if you like a particular post, link or status, comment and share it with others.

By performing some or all of the above actions on a consistent basis, you are sure to grow your network.


Interested in Modern and Affordable Coworking in the Boston Area?

Solopreneurship Isn't Solo: How to Get the Help You Will Need to Succeed
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If you aren’t one yourself, you probably know one: a solopreneur.

Solopreneurship (running a business alone without co-entrepreneurs or employees) has become a new business model that more and more people are exploring. A solopreneur starts the business, owns the business, runs the business and is responsible for its success or failure.

Solopreneurship has many appeals, including the freedom from hierarchical chains of command and red tape, the ability to make decisions quickly, be accountable only to oneself, earn financial rewards, and experience a sense of achievement. Solopreneurs pursue an individual ‘vision’ and build a business around it.

Solopreneurs are creators and innovators. They don’t start a company to hire employees and they don't have access to piles of money. Essentially, they're creating a niche for themselves in the marketplace.

The number of solopreneurs grows daily – and so does the urgency for each one of them to build great teams to support their efforts. In a way, ‘solopreneur’ is a misnomer; becoming a successful one is not a ‘solo’ undertaking.

Every solopreneur faces challenges. Addressing and managing those challenges – logistical and advisory – will ultimately determine whether the solopreneur succeeds or fails.

Logistically, as a solopreneurial organization grows, it will need to develop proficiencies in areas such as marketing, finance and legal. Absent those proficiencies, the organization will not succeed.

For example, when a solopreneur introduces a new product or service, they’ll need marketing assistance to promote sales, financial help in tracking sales and associated tax issues, and legal advice on obtaining patents or trademarks.

If solopreneurs try to do everything on their own, particularly when they don’t have the expertise in a certain field, they are just asking for trouble. Hiring start-up or other consultants to facilitate the way can be extremely beneficial – as well as provide peace of mind for the solopreneur.

Logistically, other tasks become crucial in freeing up the solopreneur to pursue longer-term strategic goals. For most solopreneurs, these areas include assistance with scheduling, outreach, research and marketing. Building these capabilities will require some investment, but in doing so, the solopreneur can focus on implementing strategy and achieving objectives.

In addition to logistical support, successful solopreneurs make sure to establish and nurture an active “mind share group.” This team is a crucial group of advisors that provides not only advice but also mentorship. A seasoned group of colleagues from a variety of verticals can empower the solopreneur to consider and explore different ideas shared by people who have ‘been there, done that’.

Mind-share groups offer many benefits to the solopreneur. They provide the solopreneur the opportunity to interact with peers in a non-sales environment (i.e. no sales, referrals, or other similar expectations) and discuss challenges and receive input on how to deal with them.

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Let’s face it: the solopreneur has selected a business model that does not include business partners or a board of directors to help make business decisions, to brainstorm ideas with and discover strategy weaknesses.

Often missing in solopreneurial enterprises is accountability. When someone is only accountable to themselves, it is easy to procrastinate, defer decision making, or focus on tasks that may not be essential at that time.

The mind-share group described above can provide invaluable guidance for the solopreneur on matters of financial, regulatory, and legal matters. It also provides on-going moral support as the solopreneur addresses day-to-day business challenges.

Planning for and dealing with logistical and advisory challenges in a proactive manner frees up more of the time for the solopreneur  to prioritize the work that matters most, and then delegate separate, but critical, tasks that contribute to building a lasting, competitive, and compelling small business.

Ultimately, successful solopreneurs must have deep and objective self-knowledge. They leverage their individual capabilities and skill sets, but seek help from others to mentor on the ‘things’ they lack or just need help handling. It’s a business reality, after all: no one person can do everything successfully.

Contact Blue Cord Management today to schedule a no-charge, no-obligation consultation to meet and talk about your company’s challenges and BCM’s services and solutions. Thinking about how to succeed is important. Doing something to achieve it is essential.

MembersGuest Author
Top 5 Tips for Zero Budget Marketing
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Unless you're running a media empire, finding the money for an effective advertising campaign can be a challenge. Fortunately, the power of information technology has given us a whole lot of cheap and free options that make marketing on a zero budget possible. Sure, you might get more ROI out of some costly ad-spots -- but these tips will help to get your brand outreach efforts off the ground and running for next to nothing.

Social Media Advertising Done Right is Free

True, there are social media perks you can only get through paid advertising. But the operative word here is "social." If you offer useful content with eye-catching images and headlines, social media offers you a great way to attract users for free. Remember, the returns may be small at first- but your ROI will be 100 percent when the platform costs nothing to use.

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Network Like Your Life Depends on it

The best business connection is a real-world connection. That means any business event in your industry that you can get to is a worthwhile excursion. Armed with an elevator speech and your winning personality, any networking events that you go to will offer you plenty of valuable opportunities to make an impression on potential partners and clients.

Be a How-To Educator

Nobody knows what you do better than you. That means there's sure to be someone out there on the world wide web who's hungry to carve out a niche in your industry. That means, your expertise is a marketable commodity. You can make videos and blog posts about what you do best that are sure to draw an eager audience. Who knows, you might even find that you'll be more successful at teaching your craft than doing it.

Business Cards are Still a Thing

Okay, this may not be an entirely free option, but it's cheap. You can order up hundreds of business cards for a few bucks if you search around online. After making this small capital investment, you'll be able to leave business cards wherever you go. Odds are, just one client gleaned from this method of advertising will make it worthwhile.

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Contests, Contests, Contests... Did we Mention Contests?

People love contests, and they love winning them even more. Even if the rewards are small, the winner of your promotional event is likely to become a loyal customer. On top of that, they're also likely to spread the gospel of your product or service for a long time to come.

Workbar Back Bay is Boston’s Newest Coworking Option and Nation’s First to Incorporate WELL-Design Features

Workbar Back Bay, located at 399 Boylston Street in Boston, has officially opened. Representing a new model for wellness-focused coworking spaces, Workbar Back Bay is designed to meet the exacting WELL Building standard. Everything from lighting, air ventilation and temperature controls, to snack offerings, is designed to optimize the health and wellbeing of the coworking members. The 12,000 square foot space can accommodate up to 300 members and features Workbar’s signature “neighborhoods” designed to meet the needs of different work styles.

Among the companies and solopreneurs working from this new location is the Techstars Autonomous Accelerator, a partnership with the U.S. Air Force that gives the military service access to emerging technologies. Ten startups from around the country have been selected to participate in the accelerator, which is primarily focused on anti-drone technologies.

"We are delighted to be the anchor tenant for Workbar's eighth location,” said Warren Katz, managing director of the Techstars Autonomous Accelerator. “The space is beautiful, location outstanding, and layout highly conducive to Techstars’ culture and program."

“Designing spaces that make our members healthy, happy and productive is something we strive to do with each new location,” said Bill Jacobson, founder and CEO of Workbar. “When I learned about the WELL standard and its science-based approach to designing and operating spaces that provide well-being, I wanted to try to achieve the standard at Workbar. We were happy to learn that many of the elements were already incorporated into our design. Going the extra distance to meet the emerging WELL standard at our new Back Bay location has produced a mentally and physically enjoyable place to work, while helping guide the design of all future Workbar locations.”

In partnership with Analogue Studio, Osram, and Equity Office, Workbar Back Bay incorporates wellness features into seven concepts: air, mind, water, nourishment, light, fitness, and comfort. Workbar Back Bay’s layout offers a functional neighborhood-style open plan design, ten private offices, ten phone rooms, nine conference rooms, a Café, multiple breakout meeting spaces, a podcast recording room, and free access to the location’s gym.

The space’s features also include:

  • Cutting-Edge Smart-Lighting Systems
  • WELL-managed energy efficiency and water conservation

  • Smart heating and cooling sensors that adjust room temperatures based upon the number of occupants in the room and an advanced underfloor air system

  • Ultra-modern construction pollution management systems

  • Water filtration system


About Workbar:

Workbar is Boston's original coworking space, with eight locations throughout Greater Boston, including South Station, Cambridge, Somerville, Danvers, Norwood, Brighton, and Arlington and partnerships with 12 more coworking sites across the state. The network of shared workspaces offers a “hub-and-spoke” system for people whose work takes them all over the region. Workbar caters to small businesses, freelancers, entrepreneurs, startups, and corporate clients with remote teams looking for an affordable, flexible place to work and to meet with clients and other like-minded professionals. With professionally-managed space and top-tier office amenities, Workbar coworking spaces are built with the connections needed to inspire, provoke, and ignite productivity and passion.

Media Contact:
Julie Murphy
jmurphy@workbarboston.com
617-967-5426

Workbar Rounds Out Leadership Team as it Accelerates Expansion Plans

BOSTON, MA (December 14, 2017) – Workbar, Boston’s coworking space trailblazer, has announced three key additions to its leadership team: Sarah Travers will head up business development, C. Todd Lombardo will lead product and experience, and Justin Miller will direct the company’s marketing strategy. The appointments come as Workbar prepares to broaden its footprint into new geographical markets.

Longstanding coworking evangelist Sarah Travers brings significant industry experience to her role as head of business development. She joins Workbar from Regus, a global provider of flexible workspace solutions, where she spent 15 years in a series of ascending sales roles before assuming the position of area manager for several Boston-area locations. Travers is leading the outbound sales process and forging strategic partnerships to accelerate membership at Workbar’s growing network of enterprise locations.

As head of Workbar’s product and experience, C. Todd Lombardo is charged with defining the ideal total member experience, including both product and space design. He oversees the company’s proprietary technology platform that powers its rapidly growing membership-based community. He is also defining the future of design for Workbar, ensuring that its signature coworking “neighborhoods” continue to evolve and anticipate the needs of today’s dynamic workforce. A self-professed data nerd and design geek, Lombardo previously served as principal innovation catalyst and innovation architect for Constant Contact’s Innovation Loft.

New marketing head Justin Miller oversees brand strategy, marketing operations, and member engagement. He joins Workbar from the Startup Institute, where he served as vice president of marketing, amassing valuable experience in the innovation sector. Working hand in hand with Lombardo and Travers, he will play a critical role in refining the Workbar brand and expanding the company’s startup ecosystem to entrepreneurs, startups, and remote enterprise professionals in new strategic markets.

“Workbar has been experiencing tremendous growth,” said founder and CEO Bill Jacobson. “This growth is validation of our four-neighborhood workspace setup and our regional coworking model. With these key additions to our leadership team, we will continue to lead the way on what’s necessary in workspace design for today’s mobile, on-demand economy.”

About Workbar:

Workbar is Boston's original coworking space, with seven existing locations throughout Greater Boston, including South Station, Cambridge, Somerville, Danvers, Norwood, Brighton and Arlington, and partnerships with 12 more coworking sites across the state. The network of shared workspaces offers a “hub-and-spoke” system for people whose work takes them all over the region. Workbar caters to small businesses, freelancers, entrepreneurs, startups, and corporate clients with remote teams looking for an affordable, flexible place to work and to meet with clients and other like-minded professionals. With professionally managed space and top-tier office amenities, Workbar coworking spaces are built with the connections needed to inspire, provoke, and ignite productivity and passion.

Workbar Sets January Opening of Wellness-Focused Location in Boston's Back Bay

Nation’s first WELL-designed “healthy” coworking space slated to open January 2018

Workbar, Boston’s coworking space trailblazer, has announced plans to open a 12,000 square foot space located at 399 Boylston Street in the heart of Back Bay in January 2018. Centrally located right outside of the Arlington subway stop on the Green Line, Workbar Back Bay will features copious natural light and distinct “neighborhoods” for different working styles. Workbar’s newest location will be the first coworking space designed to meet the exacting WELL building standard to promote the health and wellness of its members.

“The Workbar Back Bay location represents our commitment to design innovation and its pivotal role in fostering a diverse coworking community,”

said Workbar founder and CEO Bill Jacobson.

“Our members are at the forefront of the collaborative economy, so our job is to make sure we create holistic workspaces that provide unparalleled connectivity.”

In partnership with longtime Workbar collaborators Analogue Studio, Workbar Back Bay incorporates wellness features into seven concepts: air, mind, water, nourishment, light, fitness, and comfort. In addition to ten private offices, phone rooms, nine conference rooms, a Café, multiple breakout meeting spaces, and free access to the building’s gym, the space’s features include:

  • Cutting-Edge Smart-Lighting Systems by Osram
  • WELL-managed energy efficiency and water conservation
  • Smart heating and cooling sensors that adjust room temperatures based upon the number of occupants in the room and an advanced under-floor air system
  • Ultra-modern construction pollution management systems
  • Water filtration system

About Workbar:

Workbar is Boston’s original coworking space, with seven existing locations throughout Greater Boston, including South Station, Cambridge, Somerville, Danvers, Norwood, and Arlington, and partnerships with 11 more coworking sites across the state. The network of shared workspaces offers a “hub-and-spoke” system for people whose work takes them all over the region. Workbar caters to small businesses, freelancers, entrepreneurs, startups, and corporate clients with remote teams looking for an affordable, flexible place to work and meet with clients and other like-minded professionals. With professionally managed space and top-tier office amenities, Workbar coworking spaces are built with the connections needed to inspire, provoke, and ignite productivity and passion.

Press Contact:

Julie Murphy
press@workbarboston.com
617-967-5426

Coworking Company Workbar Announces Investment and Strategic Partnership with Apamanshop Holdings Co. Ltd.

Plans to expand innovative coworking concept worldwide

Workbar LLC, a Massachusetts based coworking pioneer, and Apamanshop Holdings Co. Ltd. (JASDAQ 8889), a Japanese real estate company, announce a strategic partnership to expand operations to new U.S. and international markets.

Workbar LLC, a Massachusetts based coworking pioneer, and Apamanshop Holdings Co. Ltd. (JASDAQ 8889), a Japanese real estate company, are pleased to announce a strategic partnership.

Apamanshop, owner of Japanese coworking brands Fabbit, Growth Next, and Office Attend, has made a strategic investment in Workbar to accelerate its growth. Workbar will continue to add new Boston area locations to its already established network of coworking spaces, while simultaneously expanding into new U.S. and international markets.

Workbar’s proven “Hub and Spoke” model pairs downtown and surrounding suburb locations to create a regional network of coworking spaces convenient for entrepreneurs, startup companies, and enterprise employees alike. Workbar’s unique design and proprietary software platform fosters connectivity amongst its members to create an unparalleled community of professionals.

Fabbit, a pioneer in the growing Japanese startup culture, continues its expansion, often working closely with local municipalities to build and develop the Japanese startup ecosystem. Together Workbar and Fabbit intend to build a global brand of coworking spaces, with a vision to expand into new markets within Asian, the United States and beyond.

“Our organizations have a like-minded approach to the coworking experience. I look forward to creating cross-collaboration between our companies and our collective members. This relationship is an exciting opportunity to expand the Workbar brand and deploy our Hub and Spoke model to new markets.”

says Bill Jacobson, Founder and CEO of Workbar.

“We’ve been impressed by the innovative spaces, strong community building, and compelling value proposition of Workbar. We saw a great fit with our focus on Japanese entrepreneurs and startup companies who need a supportive working environment to do their best work. Workbar and Fabbit, through close collaboration, will bring exciting opportunities to the startup ecosystem worldwide.”

Notes Omura-san, CEO and Founder of Apamanshop.

ABOUT WORKBAR

Workbar operates a growing network of coworking locations in Greater Boston, and provides technology to other coworking companies. Workbar's locations are a collection of vibrant and buzzing workspaces shared by a community of over 1,800 entrepreneurs, start-ups, and remote enterprise professionals. The result is a high-energy place to work and collaborate. Workbar is leading the way on defining how workspace – both for individuals and large companies - is purchased and functions in today’s mobile, on-demand economy.
To learn more, visit: workbar.com

ABOUT APAMANSHOP HOLDINGS

Apamanshop Holdings Co., Ltd. engages in real estate intermediary, property management, investment funds, and other businesses in Japan and internationally. It offers rental housing brokerage, leasing placement brokerage franchise, information infrastructure, semi-administrative, and related services; leasing management and sublease operation services; rental estate investment services; franchise construction services and system development services. The company was founded in 1999 and is headquartered in Tokyo, Japan.
To learn more, visit: apamanshop.co.jp

Coworking in Canton: Workspace@45 Joins the Workbar Network
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A new shared office and coworking space – Workspace@45, in Canton, MA –  has joined the Workbar Network, and we'd like to share with you a letter from the Founder, Justin Moran!

We are so very pleased and honored to join the Workbar Network. Our partnership will bring tremendous value to our members and enhance our ability to grow our community.

In 2015 I bought my first shared office space business in Hingham, MA where I had been a tenant there for nearly five years. I witnessed first-hand the value our little community brought to its members and felt strongly that I could grow and improve it. I invested heavily in improving the esthetics and technology infrastructure in our space. Sure enough, things began to improve for the benefit of our members and for our business.

In October of 2016 I invested in another shared office space in Canton MA. Workspace@45 is brand new construction, larger, has more amenities and tremendous opportunity. Joining the Workbar Network will only accelerate our path towards relevance in the Metro-South community. Providing our members access to other shared office environments will give them the ability and confidence to step out of their comfort zone, enhance their business, and network with other like type professionals.

The space features furnished offices, coworking, dedicated desks, meeting rooms and virtual office services. The Metro-South region of greater Boston has a vibrant and diverse business community. Professionals and entrepreneurs from throughout the region call Workspace@45 home. From lawyers to contractors, our members value the sense of community it provides and the clean, quiet, professional environment they enjoy.

We are a five-minute drive from routes 93, 95 and 24, so Workspace@45’s location is ideal for those who wish to spend more time being productive rather than commuting. 45 Dan Road in Canton is a Class A office building complete with a gym, locker rooms & showers, courtyard dining, a cafe and plentiful parking. Workspace@45 members can enjoy 24/7 access and feel safe in a secure building.

Most importantly, Workspace@45 is staffed and owned by people who care about its members. The Internet is fast and secure, the coffee is free and the environment promotes success.

Please visit anytime! We welcome you.

Regards, Justin M. Moran

For more information, visit the Workspace@45 website or get a look inside with these photos:

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Workbar operates  seven coworking locations in the Boston area (Boston,  Cambridge,   Somerville,   Arlington,  Norwood,  Brighton,  Danvers) and several other network  partner locations  throughout the state. Want to keep up with the World of Workbar?  Subscribe to our newsletter  for the most up-to-date information about our upcoming events and community news. You can also follow us on  Instagram,  Facebook,  LinkedIn  and  Twitter.

How to Grow Your Business Using IoT and Automation
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As a business professional, you need to know how  to grow your business using  IoT and automation. Nearly a decade ago, the number of devices connected to the internet outnumbered humans alive on Earth. By 2020, the number of things that can be networked online will reach 30 to 50 billion. This increasingly common  phenomenon is known collectively as the "internet of things" or IoT, and the capacity for  everyday devices to collect, store and transmit data is changing the way businesses grow.

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alt="using iot and automation"

Marketing, Reimagined 

With limited funds to spend on marketing, you need to maximize your dollars when it comes to reaching customers. The IoT allows you to hone in on specific, targeted areas that your customers respond to using data collection. Whether it's tracking consumer response during product launches or learning how your customers are actually using your products, data collection gives you a better picture about how to engage with your audience.

Be forewarned, though, that once you open the floodgates on data collection at this level, you'll need high-powered software to make sense of the numbers. Invest in a good marketing firm, or hire people who know what they're looking at to make the best use your analytics.

The Customer Base

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alt="using iot and automation"

Chances are that you're already using email campaigns and other similar marketing tools to reach your customers on a regular basis. Imagine if you could not only automate this process but improve on it as well. The IoT lets you do just that. Because more consumers are utilizing the benefits of voice control with various hubs, like the Google Home  and Amazon Echo, for example, and scheduling appointments or ordering products via voice command, businesses can use this data collection and connected devices to learn more about how people are using their products and what trends they are currently interested in. This data not only allows you to create and sell more of the things that your customers want, but it also enables you to reach out to your customer base in innovative ways.

For example, consider automated email outreach and marketing strategies. As a business leader, you’re low on time to follow up with every lead and make sure that your campaign is running on target. Email automation, like that provided by SalesHandy, allows you to keep track of customers and their responses to increase engagement and boost sales. Using automated marketing software, like Hubspot, you can schedule social media posts to go live in advance, and engage with customers and clients to generate brand awareness without actually going online yourself.

Sealing the Deal

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alt="using iot and automation"

As with marketing, data collection will play an integral role in the future of sales. You need to know what your customers are buying in order to sell them appropriate products and to keep them coming back for more. But data collection goes beyond closing a sale. The IoT lets you predict trends in your overall business, manage stock and inventory, and adjust business operations to account for boons or setbacks as needed. Artificial intelligence (or AI) can help your sales and customer service teams learn more about your customers' habits, which will eventually help them to land more sales and solve problems more readily.

Streamlined Business Ops

Internet connectivity will change the way you do business, not only from the perspective of your customers but from your vantage point as a company. Using data sent from various equipment, you can streamline your business operations. The process will be automatic, allowing you to view, track, monitor and respond to changes as needed and in real time based on data received from your equipment and products. Guesswork will be eliminated.

Microsoft offers one example of what this looks like from a practical standpoint. The software giant already uses data collection to track which of its products are working – i.e., popular and in demand – and which ones aren't. They then shift their focus onto products that customers want while eliminating dead weight.

A Virtual Reality

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alt="using iot and automation"

There's no need to waste resources on a cushy office space for dozens of workers. The IoT makes it possible and viable to hire remote workers, communicate via the internet and get things done without meeting in person. Smart devices, like tablets and phones, can handle a wide range of tasks, and cloud-hosted software products make work-sharing simple, intuitive and fast. Businesses save money and resources by using virtual staff, savings that translate into better efficiency and higher profits.

Getting the Job Done

Upgrading your current technology to internet-connected versions may sound unnecessary and expensive, but the investment will be well worth your time. The simple fact is that the IoT lets you get more work done with fewer wasted resources and less staff. At home, for example, you can cut down on energy costs by switching to a smart thermostat that knows when and how to heat and cool your space. Smart lights, fridges and even blenders also help you save on everyday expenses. Using voice command, you can order supplies that you need or set reminders for upcoming events, all without leaving your workstation as you prepare a legal brief or chat with a business partner. Beyond connected devices, the IoT lets you multitask without spreading yourself too thin.

You may already use the IoT in your daily routine, whether it's ordering groceries via your smart hub or scheduling appointments via voice command on your way to work. Knowing how to harness the power of the internet with data collection and intuitive AI will help you grow your business in a competitive and increasingly connected consumer-driven industry.

About the Author: Maricel Tabalba is a freelance writer who is interested in writing about smart gadgets, emerging tech trends and environmentally friendly advice. She earned her Bachelor of Arts in English with a minor in Communication from the University of Illinois at Chicago.

Workbaroperates  seven coworking locations in the Boston area (Boston,  Cambridge,   Somerville,   Arlington,  Norwood,  Brighton,  Danvers) and several other network  partner locations  throughout the state. Want to keep up with the World of Workbar?  Subscribe to our newsletter  for the most up-to-date information about our upcoming events and community news. You can also follow us on  Instagram,  Facebook,  LinkedIn  and  Twitter.

How to Plan Your Instagram for Business
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Instagram helps you in growing your business...if you plan correctly.One  reason behind the immense popularity of Instagram for business is its universal approach that enables you to drive  traffic to your web page.  Here are five steps to  help you systematically plan your Instagram for business:

  1. Make the basics clear: First and foremost you have to provide details of your company and prepare a business profile with a clear brand logo as the profile picture. You must make sure that you have given sufficient information about your business so that the users can easily understand what you are about to promote.
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  3. Let the users know why you are on Instagram: You should always remember that the business profile is entirely different from a personal account. In your business account, you must not upload any personal contents because this may mislead your followers. Thus you need to be very professional in managing your business profile on Instagram and always upload contents to help your customers identify the brand easily.
  4. Have a strategy: Managing a business account on Instagram always requires a good strategy. Lack of proper plan leads to lack of trafficking to your page. Thus before posting anything you need to plan the entire procedure first. You should consider certain aspects like what the customers want, the market, and upcoming trends before uploading or posting any content. This technique will help you in getting more traffic to your account and brand's web page.
  5. Be careful with your hashtags: The hash tags are the ultimate ways to draw the users’ attentions and promote your brand. Whenever you post something on your business profile, you must always use hash tags in a way that the followers can easily find your brand. You should not use too many hash tags to make the content look unprofessional. Using relevant hash tags will help you in exposing your content effectively. It is important for you to know that you should prioritize the quality over quantity.
  6. Upgrade your profile: Images and the videos are the most useful tools in drawing the followers’ attentions. It is why you must be conscious about the photos and videos you upload to promote your brand. The contents have to be of high resolution and eye catching. Along with the views above, you need to upgrade your profile frequently. For instance- your customers must be aware of your upcoming collections, you may ask for their response to a particular item, you can give replies to their queries and you must let them be aware of your discounts.

About the Author:Harris Scott is a leading blog writer and Digital marketer.  He writes about Instagram usage and importance in promoting business online. He is also associated with Gramista,  which is very popular for making millions of Instagram profiles outstanding.

Workbaroperates  seven coworking locations in the Boston area (Boston,  Cambridge,   Somerville,   Arlington,  Norwood,  Brighton,  Danvers) and several other network  partner locations  throughout the state. Want to keep up with the World of Workbar?  Subscribe to our newsletter  for the most up-to-date information about our upcoming events and community news. You can also follow us on  Instagram,  Facebook,  LinkedIn  and  Twitter.