SEO Strategies for Startups
This month’s UltraLight Startups forum will feature short presentations by leading SEO experts:
Eric Enge – President of of Stone Temple Consulting, will cover SEO for new web sites. Eric will talk about:
- When to start thinking about SEO
- How it affects site architecture and content management tool selection.
- The role of deep content
- The importance of site promotion
Larry Kim – Founder, VP, Marketing & Products WordStream, will discus SEO strategies for content. Larry will cover:
- How to find the right key words
- Blogging for SEO
- SEO strategies for creating content
Eric Enge is President of Stone Temple Consulting and has been working in the industry for more than 30 years. Eric has been an entrepreneur for most of his career and is co-author of The Art of SEO book, along with Rand Fishkin, Stephan Spencer, Jessie Stricchiola. Eric is regular contributor to Search Engine Land, Search Engine Watch, and SEOmoz.
Larry founded the WordStream in 2007. He bootstrapped WordStream by providing search marketing consulting services while managing a team of engineers and marketers to productize various search engine marketing tasks. In August of 2008 he secured a Series A venture capital investment from Sigma Partners. In September 2008, he resigned as company president & CEO to focus on marketing and product management. Larry currently serves as Vice President of Product Development. He is responsible for all inbound marketing efforts as well as for defining WordStream products and features.
Larry’s background has been in software engineering, software product management, and product marketing (including SEO and PPC), for several widely-used software productivity tools over 10 years.
WordStream provides PPC software, SEO tools and keyword tools for search engine marketing, including their next generation keyword generator for conducting keyword research and keyword analysis for SEO and PPC.
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