Flexibility Wins: Lessons from 25 Years in Coworking
“Wow, your business must do well during times of economic uncertainty.”
It’s something I get asked about all the time, and after 25 years in the coworking industry, I’ve seen the answer play out again and again. I started my career at Regus back in 2000, and over the years, I’ve had a front-row seat to some of the most turbulent moments in modern history:
- 9/11 and the aftermath
- The Dot-Com Crash
- The Great Recession
- The rise (and crash) of WeWork
- The COVID-19 pandemic
- Inflation spikes, interest rate hikes, bank collapses, and a tightening capital market
- Global trade wars and shifting supply chains
Each time, the same pattern emerged: small and medium-sized businesses proved incredibly resilient, but only the ones that proactively managed their costs made it through. These companies weren’t chasing corner offices; they were open-minded, willing to listen, and ready to learn how others were working productively for a fraction of the cost.
The businesses that survived didn’t wait for better days or cut themselves too thin; they stayed smart, stayed flexible, and continued investing in what mattered most: their people.
They acted early.
They adapted fast.
They refused to get weighed down by long leases, bloated costs, or rigid commitments.
At Workbar, we’re built for these companies. They tour thinking they need 2,000–3,000 square feet, and end up happier (and wiser) with six hybrid memberships. Here’s why:
Flexibility at the Core
Whether you need space for one person or an entire team, our membership options are designed to flex as your business evolves, without requiring long-term contracts or hidden fees.
Real Workspaces, Not Afterthoughts
Unlike many coworking spaces, Workbar was built around open, productive coworking neighborhoods, not cramming people into leftover spaces while prioritizing private offices. At every Workbar, the majority of the space is designed for you to spread out, focus, collaborate, and move freely between zones depending on your work style. Many people say they have more privacy in our coworking neighborhoods than they do in private offices with colleagues.
Spaces That Match Your Needs
As a member without a private office, you’re not limited to a noisy lobby or a cafeteria-style lunchroom with uncomfortable chairs. You're in a space that was designed for you to work for 8 hours a day. Each location offers four distinct coworking neighborhoods:
- A Quiet Area for deep focus
- A Switchboard area for calls
- A Café Area for casual work and social energy
- A Commons Area for teams to work together
Why Our Hybrid Membership Is Thriving Right Now
In times when companies are managing every dollar they spend, we see a huge rise in sales of our hybrid membership. Here’s why:
Getting out of the house is essential for your productivity and mental health.
Whether it’s to build real business connections, find social interaction, enjoy a quiet place to work, or just feel productive again, getting out of the house to work for at least two days a week is essential.
It gets you unbeatable value for the price.
For $229/month (less than $8 a day/month), you get access to all 11 Workbar locations across the region. 11 full-service, thoughtfully designed workspaces, all built to make you more productive, more connected, and more resilient—less money than a Starbucks venti vanilla latte or a commuter rail pass.
It offers real flexibility.
Work where you want, when you want. Choose the environment that fits your day. Grow or scale back easily depending on what your business needs. In a world where uncertainty is the only certainty, agility is your best asset.
Uncertain times reward businesses and people who move fast, stay agile, and make smart decisions early.
