Breaking the Fourth Wall of The Master Plan

Boom. Crash. Smash. 💥

(That’s the sound of us breaking the fourth wall of our latest commercial.)

Back in September, we teamed up with London-based Deadpan Agency at Workbar Needham for a multi-day shoot, where we filmed two commercials starring real-life besties Alexa Stevens as Jennifer and Nick Davis as Matt. (We shared a behind-the-scenes look at that production on the blog too, in case you missed it.) Deadpan's unconventional advertising style felt right at home with Workbar’s innovative approach to coworking. Besides the whole geography thing, but other than that — right at home! 

After watching our first commercial, The Rally, you already know that Workbar stands out from the coworking crowd thanks to our original activity-based neighborhoods, intentionally designed to give members four different kinds of workspaces to choose from depending on how they work best. This time around, we wanted to highlight our commitment to eliminating the chaotic energy that comes with searching for a singular HQ that works for everyone on your team. 

Our overzealous leading man Matt is on a frenzied mission to find that elusive "one perfect office location" and there’s just one little problem: everyone has a life outside of work. Imagine that! That's where the bulletin board covered in maps, notes, and strings barely holding it all together came in. (That was a lot of fun to put together, BTW!)

Think: Charlie Day’s manic Pepe Silvia conspiracy board from It’s Always Sunny in Philadelphia… Thankfully, in the end, Jennifer walks in with a simple solution to Matt's seemingly impossible task: Workbar. End scene.

Choosing one central office location shouldn't require a master plan, and getting there shouldn’t either.

Workbar lets teams come together and collaborate when it matters most, while giving individual members the flexibility to work from locations that make sense for their personal lives. Our customized team solutions mean the sales team can meet downtown twice a week, Claire can work closer to home and make school drop-off on time, and Tommy can stick with his doggy daycare of choice. 

We believe work should fit around your life, not the other way around. No matter what you and your team have going on, there’s a Workbar nearby, making it possible to please everyone on your team. No elaborate bulletin board required.

Between the conspiracy board, the cast’s chemistry, and the comedy-fueled crew, the whole Deadpan experience was a blast. And because we couldn't keep all the fun to ourselves, we're sharing some of our favorite behind-the-scenes moments below. Cheerio!