Founders & Marketers | Tips, Tricks and Trends!

Last night we were lucky enough to host a fantastic panel of marketing experts and put on Efactor’s Founders &  Marketers event.
The speaker line up included:

Gregory Segall, Founder and President of One Pica | @gsegall | @onepica

Cheryl Morris, Marketing Manager at Nanigans | @cheryllmorris | @nanigans

Max Silver, Social Media Specialist at 451 Marketing | @maxesilver | @451heat

Panel Discussion

With experience in social media, PR, brand marketing, eCommerce, digital media, content, search marketing and strategy, our panel was ready to tackle the topic at hand and address audience questions.  There was a lot of great discussion on PR, marketing strategy, social seeding and email marketing that yielded several great takeaways and “look this up when you get home” notes.

A few favorite’s from the night that we found extremely useful, important and well worth looking into:

PR: Where do you begin?!

RESEARCH! Make a spreadsheet with every blog, media outlet and organization you want to contact and find the person you want to talk to.  List their contact info including their email and twitter.  Do your DUE DILIGENCE… it’ll pay off.

Marketing Strategy: Establish your OWNED content before going after your EARNED!

What does that mean? Set up your Twitter account, your Facebook page, your Pinterest page, your website, company bio and blog.  You own that content.  Then and only then you can start asking that your target audience be interested in you, talk about you, share your company with their friends, etc., that’s content you EARN!

Social Media: Always have GOALS!

Sure, social media is fun, and you can have fun using it, however, as a business, each platform you use should align with specific goals — and you should refer to those goals monthly, weekly, daily – always have them in mind when interacting with your customers.  How do you set these goals and how do you measure them?

Check out Hubspot’s Social Media Goals post

Email Marketing: There is a science to it! Check out these statistics!

Check out Dan Zarrella’s “View the Science of Email Marketing Webinar”  He used data from 9.5 BILLION emails sent and found amazing cold hard data on topics such as click through rates, when the best and worst times to send your emails are and what the best and worst words to use in your subject lines are.

Here are a couple examples;

  • The more links you have in your email, the higher your click through rate
  • Click through rates are highest on Sat and Sun!
  • The best time to send an email is between 7:00AM and 7:30AM

Trends: The Future of Marketing?

The way people and your customers are making their purchase decisions is changing and it’s important for companies to follow the emerging trend, figure out what it means for them and adapt their businesses accordingly.

What is agile commerce and what does it mean for businesses?

It is time for organizations to leave their channel-oriented ways behind and enter the era of agile commerce —optimizing their people, processes, and technology to serve today’s empowered, ever-connected customers across this rapidly evolving set of customer touchpoints. This is agile commerce. Source: The Era Of Agile Commerce

Thank you to our wonderful panel and to everyone who attended!

About the Author: Evona Niewiadomska is the Events and Digital Media Manager at Workbar.  As of January 2013 she is an independent Digital Media & Design Creative with a specialty for infographic design and social media strategy.  Check out her website, or contact her via email or twitter @evonawiktoria.


About Workbar:

Workbar operates coworking locations throughout greater Boston (Boston Back Bay, Boston South Station, Burlington, Cambridge, Arlington, Brighton, Danvers, Norwood, Salem) and several other partner locations throughout the state. Want to keep up with the world of Workbar? Subscribe to our mailing list for the most up-to-date information about our upcoming events and community news. You can also follow us on Instagram, Facebook, LinkedIn and Twitter.

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